Sports’ marketing is a perfect development tool for the company.

ASI MANAGEMENT’S advisory mission integrates and appropriately accompanies your marketing and communication needs in sport to create a lasting partnership.

Sports partnership actions require a precise analysis of brand identity, fitting in with the values and overall strategy of the company : individual sport or team sport ? Regional, national or international impact ?

To answer these questions, ASI MANAGEMENT accompanies you in your strategic choices and helps you to position your brand as part of a strategy for identification and standing out from other brands.

Brand auditing :

  • Status and recent developments in the reputation and image of the company and/or brand (client review, potential clients, distributors, key influencers, etc..
  • The main objectives of a marketing strategy : volume and market share, profitability, image and brand awareness, customer satisfaction and loyalty.

Strategic recommendations :

  • Determine the sports discipline according to the problem of the brand
  • Associate the brand with one or more sports figures who are most in line with brand values
  • Associate the customized event to the brand
  • Monitor and optimize sports partnerships

Thanks to its extensive knowledge of the sports world, ASI MANAGEMENT advises and assists its clients throughout the entire process, enabling the optimization of the sponsorship strategy and guaranteeing results.

  • Contract negotiations and partnership implementation
  • Maximizing the media sponsorship
  • Optimization of committed budgets
  • Monitoring the whole process